Pakistan’s natural and organic skincare market is growing in popularity
The skincare industry has seen significant growth globally, with countries such as France, South Korea, the United States and Germany leading in terms of revenue generated from synthetic beauty products. Within Europe, 80% of the market share for natural and organic personal care products is occupied by Germany, France, Italy, and the United Kingdom. The global personal care active ingredients market is estimated to be worth $2 billion, with China being the leader in the East Asian market with a $123 million share by 2022.
Rising Demand for Natural and Organic Skincare in Pakistan
Pakistan’s skincare industry is also making its mark, with local natural and organic products gaining popularity not only among Pakistani consumers, but also globally. This is attributed to the growing public awareness of the importance of natural products, and a desire for healthier and more environmentally friendly options. Women in Pakistan in particular are becoming increasingly conscious of their skin, and the associated issues that come with it such as acne, wrinkles and sunburn.
Organic Skincare Solutions in Response to Climate Change and Pollution
Climate change and pollution have also led to an increase in skin diseases, which has prompted many brands to focus on producing skincare solutions sustainably. Brands such as Conatural, SkinDeepIntl, Kishmish Organic Skincare, Aura and Lush Organix are among the leading companies in Pakistan. These companies primarily use social media platforms such as Instagram and TikTok to promote their products and reach customers.
When it comes to buying skincare products, consumers in Pakistan tend to trust official websites and rely on online customer reviews to confirm authenticity. Prices for organic skincare products can range from Rs 2,500 to more than Rs 8,000 per product, which can be expensive for some. However, many consumers believe that expensive products are more effective, leading to a need for more education on the effectiveness of less costly skincare products.
Consumer Trends in Pakistan’s Organic Skincare Market
An online survey of 50 participants revealed that women are the primary consumers of skincare products, with those aged 25-40 most likely to try new skincare items. Most respondents rely on online customer reviews, set a specific monthly budget for their skincare regime, but very few of them consult a skin specialist or beautician before making a purchase.
While local organic skincare products are gaining popularity among Pakistani consumers, it may take time for them to be recommended by doctors as there is currently a lack of data on the effectiveness of such products.